Last updated on May 19, 2025

What are the most effective ways to manage smart tourism employees?

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Smart tourism is a growing trend that leverages technology, innovation, and sustainability to enhance the quality and competitiveness of tourism destinations and services. Smart tourism employees are those who can adapt to the changing needs and expectations of customers, collaborate with different stakeholders, and contribute to the value creation and social responsibility of their organizations. However, managing smart tourism employees can be challenging, as they require a different set of skills, motivations, and rewards than traditional tourism workers. In this article, we will explore some of the most effective ways to manage smart tourism employees, based on the principles of entrepreneurial leadership and performance management.

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