First I recognize that I cannot really "motivate" another person from the outside. With MI, I seek to listen, connect, and draw out the person's own motivation to change and reflect their own words about their best desires, abilities, reasons, and needs for change back to them.

I'd start by using reflective listening skills to ensure I understand the client's perspective. 'Just to make sure I get it, you're feeling overwhelmed by the project and unsure about where to start?' By acknowledging their emotions and concerns, I'd create a safe space for them to open up and explore their goals.

Ask the Right Questions → Shift the focus from vague ideas to specific outcomes by asking about pain points and priorities. Show the Impact → Use data or case studies to demonstrate how clear goals drive better results. Break It Down → Propose small, achievable milestones to create momentum. Align with Their Vision → Reframe goals in a way that resonates with their broader business objectives. Encourage Ownership → Involve them in decision-making to increase commitment and clarity.

I guide the conversation with purpose. I ask the right questions to uncover pain points, priorities, and desired outcomes—even if they’re not clearly defined yet. Clients often know what they don’t want more than what they do—so I use that as a starting point. I offer structure, examples, and clarity to help them see the value of goal setting. When clients understand how clear goals drive results, they’re more motivated to engage. It’s not about pushing—it’s about leading them toward clarity and alignment.

When clients don’t set clear goals, I focus on uncovering their real needs. I start by exploring their pain points—what problems are they trying to solve? Many struggle with goals because they’re unsure of what’s possible. Next, I paint a picture of success by asking, “If this project exceeded your expectations, what would that look like?” This helps define outcomes without pressure. Finally, I guide them with structured choices. Instead of asking, “What do you want?” I offer, “Are you focused on efficiency, customer engagement, or cost savings?” A clear framework makes goal-setting easier.

When a client resists setting clear goals, I don’t start with structure—I start with story. I ask, “Can you tell me about a time when a project felt really successful to you? What made it work?” People light up when they revisit wins—and often, the buried goals start to surface naturally in their own words. From there, I can gently reflect what I’m hearing and ask: “Do you think that’s something we can recreate together?” It’s less about forcing clarity, more about uncovering it—with curiosity, not control. And once they own the vision? That’s when the momentum starts.

What I would do is guide them rather than push. I would ask the right questions to see what’s really stopping them. Then I would help them to define success in a simple way and build from there. I would remind them that not deciding is still a decision. My role is to cut through the noise and help create clarity.

- Instead of waiting for the client to define goals, lead the conversation with targeted questions like: “What does success look like for you in six months?” - Take initiative by presenting a draft roadmap based on industry best practices and similar projects. It always works brilliantly! What about you?

Unclear project goals often signal deeper issues uncertainty, shifting priorities, or fear of commitment. Instead of pushing for clarity too soon, I focus on uncovering their real hesitations. Asking, “What would success look like to you in six months?” often sparks a clearer vision. When clients see goal-setting as a way to reduce risk rather than add pressure, they engage more. What’s the most unexpected way you’ve helped a client gain clarity?

Use these techniques: ask guiding questions to uncover their vision, highlight benefits of clear goals, and share success stories from structured projects. Break goals into smaller steps to reduce overwhelm. Show empathy, but stay firm on the value of clarity.