Chili Piper

Hey, I’m Taylor Jennings, and I’ve crossed 5 countries off my list thanks to Chili Piper’s offsites… Not a bad perk, right? I’ve been at Chili Piper for over four years now. I joined as the first UX research hire, focused on supporting product and design. But like most things here, my role didn’t stay in one lane for long. Today, I am the Head of Research here, and I work across pricing, market research, churn analysis, go-to-market strategy, and even a bit of copywriting. I help shape our roadmap, define pricing, and tackle big, strategic questions that don’t always come with a playbook. At this point, I don’t just call myself a UX researcher, I’m a professional question answerer. More fun facts about me: 🍝 I’m seriously considering culinary school part-time. I miss the energy of a commercial kitchen. 📕 I love to read; my goal every year is at least 52 weeks and I'm on track to exceed it this year I’m currently building out a research panel to hear more directly from our users. 📊 I once led an in-house end-to-end pricing research initiative, an effort that replaced what could have been an $ 800,000 external engagement. That last one is still one of the projects I’m proudest of. I analyzed 500+ survey responses, pulled together insights, and helped us land on pricing that’s competitive, scalable, and rooted in actual customer data. It’s now part of how we approach pricing for new products, too. There’s never a dull moment here, and I wouldn’t have it any other way. My next big project here: building out a research panel to hear more directly from our users 🧠 . So, if you’re a Chili Piper user, drop an “I’m ready” in the comments to join in (Thank you ☺️!)

Happy World Emoji Day! 🌶️ Be honest… - And drop your favorite emoji in the comments!

Lori Richardson Rosalyn Santa Elena Anne Pao Patricia DuChene What do these humans have in common? They’re revenue legends. It’s time for the next edition of "A Seat at the Table", our series spotlighting the next generation of CROs. Brought to you in partnership with our friends at Wednesday Women. We’re highlighting sharp, strategic, revenue-driving women who are already making a massive impact... even if they don’t have the CRO title yet. Know someone who deserves a seat? 🔥 Nominate a female revenue rising star you admire. (The link to do it is in the comments) 📣 And tag them on this post to give them some public love.

Airtable, ClickUp, monday.com…What do they have in common? They’ve nailed more than product-market fit, built real community, and turned users into evangelists. And another thing… they all use Chili Piper to make sure qualified leads get routed and booked instantly. When fast-growing teams want to treat inbound like gold, they come to us, and we’re proud to support some of the most loved brands in SaaS. Fans of these companies, what do you think makes them so successful? (Besides choosing the right tools, of course 😉)

CEO: Why are we behind on sales? RevOps: You really wanna know? CEO: …Yes. RevOps: Okay. So… You made buyers fill out a 17-question form Then wait 48 hours for a BDR to maybe follow up. To then, get ghosted because we never routed the lead And the calendar link? Buried in a six-email nurture sequence CEO: … RevOps: We didn’t lose the deal. We exhausted it. If speed-to-lead is measured in hours, you’re basically feeding your pipeline to competitors. Want to actually convert the leads your marketing paid for? Get Chili Piper. Or get comfy missing quota.

This could be you… Piña colada in hand, not a lead slipping through the cracks, and your meetings booking themselves. 🕶️ Chili Summer Mode: Activated 🌶️ Book a demo now.

Hi, I’m Maria Irie, Head of Brand Design at Chili Piper. My first project here? Rebrand the entire company. I had: Two months to go with a full brand transformation and a huge vision. We didn’t just make it happen; we were named finalists for Webflow’s Brand Transformation of the Year. (Thank you, Webflow!) Since then, I’ve designed billboards, sneakers, hot sauce, hand cream, necklaces, and even LEGOs as part of my job here. Right now, I’m working on something I’m very excited about, and I’ve been cleared to tease it: Our first-ever Chili Piper swag store is coming soon. Big shoutout to our friends at Reachdesk for helping us bring it to life. The best part of my role? I get to work with almost every team in the company. From product to marketing to people ops, every project brings something new, and a chance to make it unforgettable. A few fun facts about me: ➡️ I’m from Spain, my husband is from Japan, and we live in the UK with our two kids ➡️ We speak three languages at home (And yes, my son once put soy sauce on a Spanish omelette) ➡️ I studied journalism and used to work as a local TV news presenter. (I now run from cameras, but storytelling is still my favorite part of design) Because brand isn’t just how something looks, it’s how it makes people feel. And when you’re building a new category like Demand Conversion, that feeling matters more than ever.

SPICY TAKE 🌶️ If your handoff is broken, your pipeline will be too. We asked GTM pros what’s driving the disconnect: Kaylee Edmondson blames misaligned goals Liza Adams says it’s all about “mismatched metrics” Alon Waks, it is about no SLAs or accountability Michael Maximoff thinks “marketing must own the funnel” To explore this topic further, we analyzed 3,000+ B2B SaaS sites, and put together the 2025 Form Conversion Rate Benchmark Report. Check it out now. (There’s a link for you in the comments)

🚨 NEW INTEGRATION ALERT– FollowUp by AssetMule + Chili Piper AssetMule’s Co-Founder & CEO Justin Dorfman shows you exactly how to... Say goodbye to the chaos between “great call” and “what now”. With this integration, your reps can embed Chili Piper calendars directly inside their follow-up assets. That means champions can pull in stakeholders and book the next meeting, without ever leaving the doc. Watch the full video to see the integration in action. Ready to reclaim your pipeline?