Savanta

🍹 "We're seeing the Ready-to-Drink category mature in real time - and those that understand who's buying, where, and why, will define this next chapter." 📍🏢 This week, we hosted our exclusive Ready-To-Drink (RTD) event with clients and colleagues, to share and discuss our recent research on this fast developing market. Three key takeaways? ⚫ Convenience is king (with life stage and occasion driving differences) ⚫ On the go moments is a key retail opportunity ⚫ Innovation is the way to consumer’s hearts Excellent evening with, naturally, many excellent drinks on offer. Fancy reading the full report? Link in the comments 👇

📢 Any brands looking to enter or expand their Ready-to-Drink offering? We only have a few spots remaining at our exclusive event... ------ The Ready-to-Drink (RTD) market is exploding 🤯🍸 But for many drinks brands and suppliers, knowing how to enter, innovate, and win remains unclear. In response to this, we're unveiling an exclusive new piece of research, uncovering what’s driving the RTD boom and where brands should focus next 📈 All of which we'll be presenting in-person on the 16th July 📅 Why should you be there? You'll learn... ⚫ The RTD consumer: who they are, how they buy, and what they want ⚫ What’s motivating purchase - and what’s holding it back ⚫ Which brands are getting it right (and why) ⚫ Where the white space is for future innovation ⚫ How your team can de-risk NPD and go-to-market strategies with confidence For brands looking to enter or expand their RTD offerings - this event is for you. Plus, nibbles and drinks will be served! Sign up via the link in the comments ⬇️

💎📢 "1 in 4 millionaires express intention to leave the UK this year" This week, Elwira Costello, Savanta's VP and Global Wealth Lead, shared her views into a significant shift among the UK’s High-Net-Worth Individuals. According to the Financial Times & Savanta Wealth Management Survey 2025, a record number of millionaires are expected to leave the UK, driven by concerns over tax reforms, pension changes, and a growing appetite for more favourable tax regimes abroad. ✈️ 29% of VHNWIs intend to relocate within 12 months 🗺️ Top destinations are global wealth hubs such as UAE, Switzerland or Singapore 📈 There appears to be rising competition for UK wealth managers in an increasingly global marketplace Is there a UK wealth exodus coming? 👉 Read the full article via Financial Times (subscription may be required)

📺❤️ Netflix is now the UK’s most loved brand - edging out Amazon and denying them a hat-trick by a hair.   Want to dig into the data? 📈 Our interactive leaderboard of the UK’s Most Loved Brands is updated quarterly and lets you filter by age, gender, region, sector and more.   It’s powered by BrandVue - Savanta’s always-on brand tracking survey, monitoring over 2,500 brands across a million interviews a year.   Q2 2025 is live - are you on the list? Take a look via the link below ⬇️

Say hello to our new Global CEO: Christine Petersen. Christine’s track record speaks volumes - she’s driven organisational transformation and growth for giants like Time Out Media and Tripadvisor, and now she’s bringing that firepower to Savanta. With a fresh perspective and a fierce focus on innovation, Christine joins us at a pivotal moment. Together, we’re going to strengthen our global position as a leading market research agency delivering exceptional insights to clients, and inspiring brands to make better decisions every day. Welcome to Savanta, Christine - we’re thrilled to have you in the driving seat. #NewCEO #Savanta #Leadership #MarketResearch #Growth #Data #innovation

📢 Ready to win in Ready-to-Drink? What consumers want and what brands need to know... ------ The Ready-to-Drink (RTD) market is exploding 🤯🍸 But for many drinks brands and suppliers, knowing how to enter, innovate, and win remains unclear. In response to this, we're unveiling an exclusive new piece of research, uncovering what’s driving the RTD boom and where brands should focus next 📈 All of which we'll be presenting in-person on the 16th July 📅 Why should you be there? You'll learn... ⚫ The RTD consumer: who they are, how they buy, and what they want ⚫ What’s motivating purchase - and what’s holding it back ⚫ Which brands are getting it right (and why) ⚫ Where the white space is for future innovation ⚫ How your team can de-risk NPD and go-to-market strategies with confidence For brands looking to enter or expand their RTD offerings - this event is for you. Plus, nibbles and drinks will be served! Sign up via the link in the comments ⬇️

The Ready-to-Drink (RTD) market is exploding 🤯🍸 But for many drinks brands and suppliers, knowing how to enter, innovate, and win remains unclear. In response to this, we're unveiling an exclusive new piece of research, uncovering what’s driving the RTD boom and where brands should focus next 📈 All of which we'll be presenting in-person on the 16th July 📅 Why should you be there? You'll learn... ⚫ The RTD consumer: who they are, how they buy, and what they want ⚫ What’s motivating purchase - and what’s holding it back ⚫ Which brands are getting it right (and why) ⚫ Where the white space is for future innovation ⚫ How your team can de-risk NPD and go-to-market strategies with confidence For brands looking to enter or expand their RTD offerings - this event is for you. Plus, nibbles and drinks will be served! Sign up via the link in the comments ⬇️

Next month, we are hosting an in-person event, where we will exclusively unveil our recent research on the Ready-to-Drink (RTD) space - and we’d love for you to join us 🍹 What we'll be covering.. ⚫ The RTD consumer: who they are, how they buy, and what they want ⚫ What’s motivating purchase - and what’s holding it back ⚫ Which brands are getting it right (and why) ⚫ Where the white space is for future innovation ⚫ How your team can de-risk NPD and go-to-market strategies with confidence For brands looking to enter or expand their RTD offerings - this event is for you. Plus, nibbles and drinks will be served! 📅 Wednesday 16th July 🕠 6pm - 8pm 🏢 60 Great Portland St, London, W1W 7RT Sign up via the link in the comments ⬇️

The Ready-to-Drink (RTD) market is exploding 🤯🍸 But for many drinks brands and suppliers, knowing how to enter, innovate, and win remains unclear. In response to this, we're unveiling an exclusive new piece of research, uncovering what’s driving the RTD boom and where brands should focus next 📈 All of which we'll be presenting in-person on the 16th July 📅 Why should you be there? You'll learn... ⚫ The RTD consumer: who they are, how they buy, and what they want ⚫ What’s motivating purchase - and what’s holding it back ⚫ Which brands are getting it right (and why) ⚫ Where the white space is for future innovation ⚫ How your team can de-risk NPD and go-to-market strategies with confidence For brands looking to enter or expand their RTD offerings - this event is for you. Plus, nibbles and drinks will be served! Sign up via the link in the comments ⬇️

Savanta's very own Molly Zakra will be presenting next month at The Social Research Association's Annual Conference 📢 If you're attending, be sure to swing by and listen to her speak about the innovative co-production research executed with young disabled people. If you're not attending yet - get your tickets today (link in comments) ⬇️