How do consumers feel about AI? We surveyed 18,000 people to find out. Brands that adopt AI now can shape the future. See how: https://accntu.re/44RdeGR [Image Description: Frame 1: Against a white background, a smartphone with an orange and purple gradient sits at the bottom of the frame, an AI assistant visible on-screen. Product icons such as a sleep mask, watch, headphones, sunglasses and a suitcase orbit around it. Text reads: AI is changing the consumer landscape. 36% of gen AI users consider it a “good friend.” Frame 2: A purple foam hand, displaying the number one, rocks back and forth on the right side of the frame. Text continues: AI is the #1 channel for consumer centricity. 34% want brands to put them first. Frame 3: A shiny credit card glints with light. Text continues: AI I now the #2 source for purchase recommendations. 50% of consumers have already used it. Frame 4: A gift bag emits a shower of confetti. Text concludes: 75% are open to using AI personal shoppers.]
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Fascinating shift—AI isn’t just a tool anymore, it’s becoming a trusted interface. But with that trust comes responsibility. The brands that win will be the ones that use AI to understand people, not just influence them.
This stat blew my mind: 36% consider GenAI a “good friend”?! We’ve officially entered the age where Siri’s not just a voice, she’s competition for real relationships 😅 But on a serious note, the opportunity for brands to build loyalty through AI-driven personalization is massive. Big kudos to Accenture for quantifying what we’re all sensing - AI isn’t just a tool. It’s the new interface of trust.
Honestly, AI has been quietly supporting us for years just not under that flashy name or so prominently in the spotlight. From my experience working with brands, this shift in trust is a real game-changer. The winners will be those who combine AI’s brainpower with genuine human empathy because hearts and wallets both matter. Looking forward to a future where tech gets personal, but the human touch never goes out of style! 🤖❤️
Accenture That’s a wild stat- 36% see AI as a ‘good friend’. Food for thought: But when that friend gives bad advice, who takes the fall? the tech or the brand behind it? Most brands might be walking into this blind. 😵
Thanks for sharing
I’m using AI to develop and refine my longevity protocol. It works superbly.
These insights definitely echo what we’re seeing across industries as the opportunity for truly personalized, consumer-first experiences is massive 🤖
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