Buffer’s Post

I never thought I could be a content creator. Before transitioning to software engineering, I worked for 2 years as a product manager helping doctors, psychologists, and training instructors design online courses. I'd write their landing pages, draft copy to promote their digital courses, and help them turn their expertise into revenue. 💸 But I always felt like they were the "real experts" who deserved to share content. Not me. Then I joined Buffer's Creator Camp last month. It's a 30-day challenge where you commit to posting consistently. Here's what actually happened: My follower count grew 41.6% in one month. 📈 And the best part was seeing everyone's daily posts in the Buffer community. Each post taught me something new about different approaches and formats. Most importantly, I started seeing my own content pillars clearly. ➟ technical skills + product thinking The daily prompts and practice helped me figure out what I wanted to share. I began planning posts on weekends instead of scrambling for ideas. And here's the real shift: I started seeing content opportunities everywhere. ↳ Helping a new teammate get onboarded? That's content. ↳ A tough conversation with my manager? There's a lesson there. ↳ Giving a tech talk for the company? Plenty of insights to unpack. I began seeing my daily work through a different lens. Every challenge, every small win, every "aha" moment became potential value for someone else. 🎉 I'm now celebrating a 5-week posting streak thanks to Buffer. But more than that, I've built a sustainable content workflow. ✨ I don't need to be the "expert" to help someone move forward I just share what I'm learning along the way.