Buffer reposted this
Latest data on content formats just dropped. Millions of posts analysed to find what actually works on every platform. The results will surprise you... Here's what actually works in 2025 according to Buffer: 1️⃣ TikTok: Video still dominates - 18% more views than text - 7% more than carousels - Keep it short, vertical, and entertaining 2️⃣ Instagram: Choose your weapon - Reels get 122% more reach than images - But carousels get 12% more engagement - Reels for growth, carousels for loyalty 3️⃣ LinkedIn: Carousels are king - 278% more engagement than video - 596% more than text posts - Professionals love the swipe-through format 4️⃣ Threads: Images win (barely) - Beat video by 0.6% - Crush text posts by 60% Personally I've found that reposting the same content across these channels doesn't work. For me, TikTok users want entertainment. LinkedIn users want education, value or personal journeys. Instagram users want storytelling. What format works best for you? #socialmedia #contentcreator #marketing #2025trends #digitalmarketing
That’s so interesting Roimata! I’m amazed TikTok is almost even I thought video would be way higher on it
Roimata Wilkey The breakdown is informative and simple to understand This way the audience will get meaningful ideas to engage with value
Well this is helpful:)
I couldn’t agree more! Tailoring content to align with the audience and culture of each platform is far more impactful than simple repurposing. For example, LinkedIn thrives on thoughtful, in-depth content that sparks professional conversations, while TikTok excels with quick, engaging snippets of entertainment. Do you think the shift toward prioritizing engagement over sheer view counts will continue to gain momentum?
thanks for the insights Roi :)
Attorney | IP, Commercial, & Corporate Law | LL.M. in Fashion Law
18hThank you so much for sharing this here, Roimata Wilkey! And thanks to Buffer for the great data, super helpful! I was just about to start a LinkedIn series and was thinking of doing it in a post format. So glad I stumbled upon this! Time to level up my Canva and carousel game! 💪✨