E.L.F. BEAUTY’s Post

Only 3% of over 27,000 entries from 194 countries leave the Cannes Lions International Festival of Creativity with a Lion. e.l.f. Beauty is proud and deeply honored to be part of that 3% this year. 🦁    Often referred to as the Oscars of the advertising world, Cannes Lions is the most prestigious global stage for creative excellence. To even be shortlisted is a rare and remarkable achievement.     This year, e.l.f. was shortlisted 10 times, including in the two most coveted categories—Glass: The Lion for Change and Titanium—which recognize bold ideas that break barriers and redefine the industry. Marking the highest number of shortlisted categories in e.l.f. history. 🌟 We left Cannes as a Silver Lion winner in Creative Data: Use of Humor for So Many Dicks.     The buzz around our campaign this year in Cannes reverberated through the halls of the Palais, stages and rooms we weren’t even in. Giving us rocketfuel to continue our mission to Change the Board Game. 🚀      This win isn’t just for us—it’s for every person who has ever felt unseen at the table. For those building new tables. And for those empowering the next generation to so that the world is a better place for every eye, lip and face.     We now stand as a 4-time Cannes Lion Award winner, but this one hits differently. Because it proves that creativity can be a force for change. That humor can be a tool for truth. And that when you speak up for your community, they’ll echo you far and wide.     To the jurors: thank you for recognizing the depth behind the data.  To our partners at team OBERLAND: thank you for daring alongside us.  And to our e.l.f. community: this is your Lion too.