Supply-side platforms (SSPs) are evolving from pipes to partners, taking on sell-side targeting, performance, and proof of impact. Meeting that mandate requires more than inventory - it demands high-quality data and integrated solutions. 📈💡 Experian’s solutions for SSPs were built with that demand in mind. By combining identity resolution, audience targeting, and third-party measurement, we help platforms move beyond basic transactions. 🔗🎯 See how Yieldmo used our solutions for SSPs to drive in-store traffic for a major athletic retailer and beat benchmarks 📊👉 https://lnkd.in/enZWzpaw
Experian Marketing Services
Advertising Services
New York, NY 13,094 followers
We use data and insights to help marketers identify, understand, and meaningfully connect with their audience.
About us
At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a complex industry.
- Website
-
https://www.experian.com/marketing
External link for Experian Marketing Services
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Specialties
- Marketing, Consumer insights, Targeting, Data quality, digital marketing, email marketing, mobile marketing, identity resolution, consumer data, demographics, psychographics, attribution, and measurement
Updates
-
Black Friday isn’t just a shopping sprint - it’s a marketing marathon.🛒 From AI-powered shopping to the rise of free ad-supported TV (FAST), the 2025 Black Friday trends are here.📊 See what’s in store this Black Friday season 🛍️ ➡️ https://lnkd.in/etrnbwDh
-
Forget the cookie delay. AI is already rewriting the rules of advertising. ✍️ While the industry was busy debating yet another postponement of Chrome’s third-party cookie phaseout, AI quietly became the most disruptive force in marketing. But here’s the twist: AI doesn’t work without identity. If marketers want results – real outcomes, not just impressions – they need to prioritize the data that makes AI go. In The Current, Christopher Feo, Chief Business Officer, explains why identity is the bridge between AI and outcomes ➡️ https://lnkd.in/e39thq4K
-
-
Is curation reshaping media buying?🧐 Drew Stein, Managing Director at Audigent, a part of Experian, makes the case for curation and why it offers more performance and less waste in Performance Marketing World. Curation isn't just having a moment, it's becoming a competitive advantage 👉 https://lnkd.in/eSinXaN9
-
-
Experian Marketing Services reposted this
🌍💙 We’re proud to share that Experian has been recognized not once but twice for its commitment to people and the planet. 🏆 The Civic 50 named us one of the 50 most community-minded companies in the U.S., honoring how we use our time, talent, and resources to uplift the communities where we live and work. 🌱 Newsweek’s World’s Greenest Companies 2025 recognized our global sustainability efforts, transparency, and environmental commitments These honors reflect the heart of who we are: a company driven by purpose, powered by people, and committed to building a better tomorrow. Discover more at: www.experian.com/careers #ExperianNA #UniquelyExperian #MakeAnImpact
-
-
Signal loss doesn’t have to mean lost performance. Just ask MiQ. By incorporating our Digital Graph into their Identity Spine, MiQ: 🔍 Gained a unified view of audiences (adding 6.5 devices per matched IP address) 📈 Increased reach by 51% 🔁 Achieved a 70% match rate to cookieless IDs 👉 Learn how they did it: https://lnkd.in/eMQgcQAj
-
Disconnected campaigns drain budgets. 💸 Christopher Feo, Chief Business Officer, lays out a better way by linking planning, activation, and measurement so everything works together. See how brands like Windstar Cruises and Unity are winning when they connect the dots.🚢 🎮 Read the latest now 📖 ➡️ https://lnkd.in/guaGrFqp
-
-
Experian Marketing Services reposted this
We’re proud to announce that Experian is certified a Great Place to Work® for the fifth year. For 2025 we achieved high engagement levels and record results from our annual employee surveys and direct feedback. We continue to make great progress. Two new countries were certified this year for the first time, New Zealand and Germany, bringing our total to 26. Our results highlight our flexible, inclusive and collaborative culture and a strong connection to Experian's brand and purpose. We’ll continue building exceptional and equitable experiences for all at Experian. A big thank you to everyone at Experian - it’s your hard work and commitment every day that helps us achieve exciting recognition like this. #GPTW2025 #EmployerOfChoice
-
Most audio is anonymous. But your listeners don’t have to be. 🔊 See how Experian is helping DAX United States and Audacy, Inc. turn up the volume on identity-powered audio. 🎧 Featuring insights from Brian Conlan, President of DAX United States, and Christopher Feo, Chief Business Officer at Experian Marketing Services. Read our latest article to hear more 🎙️: https://lnkd.in/eDtMub2d
-
Experian Marketing Services reposted this
Marketers are under immense pressure to deliver high-performing, personalized ad campaigns despite the limits of tighter budgets, fragmented tech stacks and ever-changing privacy policies. A unified campaign approach uses a consistent consumer identity and closed-loop measurement to improve budget efficiency and campaign performance. Sponsored by Experian Marketing Services. https://lnkd.in/eVECiAPY