Content Authenticity Initiative

A week ago, we co-hosted 220 people at Cornell Tech for the Content Authenticity Summit. The summit marked a clear shift: from developing open standards to deploying real solutions across newsrooms, creative tools, platforms, and AI systems. C2PA Content Credentials for digital provenance are no longer just a vision — content authenticity is being integrated into the technologies people use every day. In partnership with C2PA and IPTC, this year’s summit centered around: ✅ Practical implementations ✅ Cross-sector collaboration ✅ Transparency built into creative and generative AI tools ✅ The launch of the C2PA Conformance Program, a set of practices akin to how Bluetooth and WiFi compliance is assured for devices. Participants explored not only the how of digital content provenance, but also the who — raising essential questions around accountability, responsibility, interoperability, and trust in an AI-powered world. From developers and product leaders to publishers, policymakers and creators, the energy in the room was unified: building an ecosystem where content transparency is the default — not the exception. 🙏 A heartfelt thank-you to every participant, speaker, presenter, and community member — your work and dedication brings the movement for content authenticity forward! 🟡 Read a recap and reflection on the summit by Andy Parsons, Sr. Director for Content Authenticity at Adobe https://lnkd.in/eviJAuvJ #casummit2025 #contentcredentials #contentauthenticity Coalition for Content Provenance and Authenticity (C2PA) International Press Telecommunications Council (IPTC)

Such a joy to share this conversation with Dezeen. Grateful for the opportunity to talk about creativity, storytelling, and protecting our work with Adobe Content Authenticity Initiative. Read the full interview here 👉 https://lnkd.in/eggphm_2 #AdobePartner #Photography #Creativity #DolaPosh

Trust remains the bedrock of the AI economy. But what it takes to trust is evolving—from assumption to verification. At the Content Authenticity Initiative Summit in NYC—where 200 of the world’s foremost experts on digital content provenance convened—I saw not just what’s possible in engineered trust, but what’s already happening. It was the ideal moment to test my trust framework for AI twins—Control, Transparency, Accountability - which I first laid out in my TEDx talk last year. TL;DR: We’ve hit major milestones. But as AI carries out our actions further from their source, trust in identity and intent must be verifiable—not assumed. That requires system-wide adoption of structural trust. It’s not just ethical infrastructure—it’s what makes the AI economy work. As Andy Parsons put it: “Provenance is foundational. But unless the entire ecosystem opts in, transparency remains partial.” And as Hany Farid said: “Is it real or fake?” is no longer enough. The question is: “Was it authorized?” I break it down in my latest piece, including what it means for the Virtual Human Economy—and why verified trust is its foundation. Full Substack linked in comments! Coalition for Content Provenance and Authenticity (C2PA) #casummit2025 #contentcredentials Coleen Jose Jen Tse

Catch the energy, insights, and momentum from this year’s Content Authenticity Summit! On June 4, over 200 of the world’s leading voices in digital content provenance gathered at Cornell Tech in New York City. From presentations and panels to breakout sessions, the one-day event brought together creators, technologists, news leaders, builders, and policymakers to shape the future of trust and transparency in digital content. The summit spotlighted adoption momentum of Content Credentials—the open standard developed by the Coalition for Content Provenance and Authenticity (C2PA) to certify and trace the origins of digital content. Like a digital nutrition label, Content Credentials help build trust in what we see online and enables creators and organizations to get secure attribution. Presented by the Content Authenticity Initiative, C2PA, and the International Press Telecommunications Council (IPTC), the summit marked a major step forward in a mission to restore trust online. 👏 A special thank you all Summit partners, speakers, and participants—your leadership and collaboration are driving real change in the movement for content authenticity! 🟡 Learn more: https://lnkd.in/eviJAuvJ 🟡 Join us: https://lnkd.in/gXkGtZ3s Watch a recording of the panels and lightning talks: https://lnkd.in/dn5qvzbe 🎥 Video filmed by Jika González, Dave Mayers, Ashli Bickford 🎞️ Video edited by Ilaria Polsonetti #casummit2025 #contentcredentials #contentauthenticity #c2pa

💻 Powerful generative AI tools are becoming more accessible, and AI slop is flooding our digital spaces. As this low-quality, high-volume content saturates our digital spaces, what impact will it have on creativity, information integrity, media ecosystems, and public trust? 💡Join experts Henry Ajder, Bilva C., Alexios Mantzarlis, and Siddharth Venkataramakrishnan in a timely conversation examining AI slop’s rapid rise, and how we should respond to this growing challenge. ❗To view and RSVP to upcoming virtual and in-person events, you must be a CAI member and signed in using your account. Not a member yet? Join us! https://lnkd.in/gXkGtZ3s RSVP: https://lnkd.in/esAuaMdV

In January 2020, I attended a small meeting at Adobe headquarters in San Jose, California. Adobe was kicking off the Content Authenticity Initiative (CAI) with the goal of developing an industry-wide standard for digital content attribution. At the day-long event, we discussed all aspects of content authentication, from creation to weaponization and detection. Malicious deepfakes still had not yet been fully realized, but throughout the day, we heard a lot about rising trends and what effective protections might look like against this looming threat. By the end of the day, a roadmap for the CAI had been laid out, focusing on authenticating content at the point of recording or creation, including cryptographically signed metadata, robust watermarks and robust digital signatures. If you had asked me at the time, I would have told you: Well that was fun and interesting, but this isn’t going anywhere. I’m delighted to say that I was wrong. Here we are, five years later, and I recently returned from giving the keynote at the fourth CAI summit hosted at Cornell Tech in New York City. In this GetReal blog post, I share some thoughts on the past five years and the next five years. https://lnkd.in/giritWU5

Want to learn more about how Proofmode verifies photos and uses #c2pa to verify authenticity? Check out Nathanial Freitas' latest video

Great to have been part of this pivotal moment in content authenticity and thrilled to see the #CASummit2025 conversation move from specs to shipping. Big shout-out to Will Kreth, Scott Perry, Eric Scouten, and Drummond Reed for excellent talks / sessions that bridged digital identity protections, credentials, C2PA conformance, and proof of personhood. *Key Takeaway*: when content transparency becomes the default, we can't forget the consent layer. My focus in the C2PA Creator Assertions WG is advocating for performer IDs, IP protections, collaborators, and residual hooks to strengthen provenance metadata standards—because authenticity should protect people, not just pixels. Grateful to collaborate with builders who treat trust infrastructure as a human right. Onward! 🙏 #ContentCredentials #DigitalIdentity #C2PA

Nearly this time last week, I had the privilege of moderating a panel with leaders from Nikon, AFP, and IMATAG—organizations driving innovation and meaningful action in the content authenticity ecosystem. As a former photojournalist, this conversation hit home. In an age of AI-powered content, the urgency to preserve context, authorship, and trust in media has never been greater. A few thoughts from our conversation: 📸 Digital provenance is fundamental to building and maintaining trust. The orgs’ partnership shows that embedding Content Credentials in workflows preserves the chain of authenticity—especially critical in breaking news and democratic processes, such as elections. 🧠 Media literacy must grow alongside the technology. Content Credentials can’t function in a vacuum—it needs policy and education to work. 🛠️ Hardware brings ubiquity. Nikon's leadership in embedding Content Credentials into their cameras brings the technology to creators and every day consumers. Thank you to my fantastic panelists, Michael Corrado (Nikon), Eric Baradat (AFP), and Paul Melcher (Imatag), for sharing your insights, stories, and experience. And to everyone who joined us at the summit: your energy made the panel and hallway conversations memorable and actionable. A very special thanks to my brilliant CAI colleagues and event co-conspirators Andy Parsons, Santiago Lyon, and Jen Tse. Appreciated the chance to meet so many community members in person—many coming from both coasts and some traveling from halfway around the world. We have plenty of follow-ups ahead and I’m looking forward to collaborating! If you’re building, creating, or sharing digital content—ask how trust and authenticity are part of your process. Start the conversation at your org, classroom, or company. 🟢 Join us! https://lnkd.in/gkpmQPgN 🟢 Read a recap on the summit https://lnkd.in/dB7hviek #casummit2025 #contentcredentials #contentauthenticity Coalition for Content Provenance and Authenticity (C2PA) International Press Telecommunications Council (IPTC) Photography by the talented Caroline Gutman

🎤 It was a pleasure and a privilege to lead a breakout session at the Content Authenticity Summit in New York. 🚀 Presenting our work on Project Reynir was energizing, especially as the audience responded with so many insightful questions and encouraging remarks. 🤝 Collaboration defined the day. Alongside my friends in the International Press Telecommunications Council (IPTC) Provenance Committee, we hosted a three-hour workshop on how best to implement C2PA in the news industry. Thank you Brendan Quinn, Charlie Halford and Bruce MacCormack. Special thanks to Eric Scouten at Adobe for clarifying how we can handle identity assertions. Thank you to Siobhan Riordan for taking notes from our discussions. 🙏 I’m grateful to Santiago Lyon for convincing me to make the trip, to Andy Parsons for his continued support and thought leadership, to Coleen Jose for spotlighting Project Reynir and the SFI MediaFutures study from the main stage and to the rest of the crew who made the day a success – Jen Tse, Sherice Dean and all the others. Thank to everyone at IPTC, Coalition for Content Provenance and Authenticity (C2PA) and Content Authenticity Initiative for organizing the summit. 📸 A special thank you to Caroline Gutman for the amazing photos. 🌟 To everyone I had inspiring conversations with, thank you for making our time on Roosevelt Island unforgettable. If we didn’t get to talk as much as I’d hoped, let’s connect here on LinkedIn or via email. What we’re building needs every one of us. 🇳🇴 Project Reynir is made possible by Agenda Vestlandet, and Media Cluster Norway is supported by Bergen kommune. #casummit2025 #contentauthenticity #contentcredentials